Feb 22
11
Traditional B2B Sales and Marketing Are Becoming Obsolete Some 43 percent of B2B buyers have said that they would like a buying experience without a sales representative, with higher rates among Millennials, and The Harvard Business Review examines the rise of all-digital B2B buying and takes a look at some of today’s out-of-sync interaction preferences. Harvard Business Review 4 Ways the Pandemic Changed B2B Communication (From A Nationally-Representative Survey) 53 percent of Millennial professionals have said they prefer email communication over conversations, while 54 percent felt that email could cause miscommunication — two of several findings of interest to B2B marketers contained in newly-released B2B communication survey data. Sales Hacker What Drives Trust in Businesses and Institutions?